Digital Projector Campaign
Film Unit is hereby publicly launching its Digital Projector Fundraising Campaign and we want you to help! This page details the nature of the project, why it’s so important and how you can get involved.
What is this all about?
Currently all our films are shown on 35mm film– what was for many years the standard exhibition medium. Phrases like 24 frames per second and film reels all refer to 35mm. However it’s now being surpassed by digital projection. So instead of miles long film reels we get huge hard-drives. There are numerous advantages to digital, it’s cheaper to produce, doesn’t get damaged and is less time consuming to prepare, the result of which is that it is rapidly becoming the default medium.
35mm will still be around for a little while, but its time is definitely coming to an end, we’re already seeing films released only on digital and this process will continue. Obviously Film Unit wants to continue to be able to show a wide range of films, to appeal to a broad spectrum of tastes and interests and essentially to keep doing what we’re already doing. But to do so we’re going to need to update our technology. Otherwise our selection of films will become more limited and we won’t always be able to show what our audience want us to show.
On the flip side, however, once we have upgraded to digital we’ll be able to get hold of more films, and sooner. And, because digital projection requires a lot less training and preparation we’ll be able to show more films than we do now. We’ll be more flexible when it comes to special events and will ideally be able to participate in alternative screenings like the National Theatre’s cinema broadcasts.
The problem (or ‘challenge’ as we like to call it) for us is that digital projection requires a new projector and they don’t come cheap.
And by not cheap we’re talking £40,000.
How are we going to raise that?
Well it isn’t going to be easy, but we’re very happy to announce that we’re off to a good start – the University of Sheffield Alumni Foundation and Students’ Union Officers have pledged £10,000 to the campaign!
The rest of the money we need will likely come from a variety of sources – we’re looking into sponsorship and grants, advertising revenue; we’re considering crowd-funding models and so on. We’ll probably try everything and see what works, because we really want this to be a success. Every contribution we receive will be vitally important and greatly appreciated.
And that’s where you come in…
This is a pretty huge project and therefore we want all the help we can get – if you’re interested in being part of this campaign we’d love to hear from you. Just drop us an email at email@example.com.
Whether you have 5 minutes or 5 hours spare let us know – we’ll be looking for new fundraising ideas, organisational help and so on.
If you want to voice your support that would be fantastic as well – we may use comments from our audience in publicity or funding applications. What is it you love about Film Unit? Let us know and your comments could be just what we need to convince people our project is important.
Alternatively if you have any questions about the project/want more details and so on, again we’d love to hear from you. We want our audience to be a part of this campaign and we’ll keep you in the loop with any future developments. Keep an eye on our website, our Facebook page, Twitter or Tumblr (links to all of which can be found below) and we’ll make sure you hear about anything and everything important.